Creative Briefs

As a varisty strategist at Boston University's AdClub, I have had the amazing opportunity to work with great clients like the ones mentioned below. With these projects, I had been in charge of writing the creative brief which serves as a guide for art directors to create deliverables that are meant to elevate the clients' work. Below are two briefs that led me to receive the "Best Creative Brief" award out of 8 other teams.

IcyGlam

Cyrotherapy brand revamping its advertising strategy by enhancing its presence as an all-natural product.

Read the brief

Saxbys

Hospitality company driven by the motto "Make Life Better" by acting as an educational company that empowers the next generation.

Read the brief